Ethical Marketing Strategies

Advertising for alcoholic beverages is subject to laws and self-regulation in the province of Ontario. W&S Canada has taken the lead by signing several ethical codes and demonstrating its ongoing compliance with these standards.

The Group’s commercial communications are governed by an ethical marketing policy based on two main principles:

1. Internal regulation of advertising campaigns.
2. The commitment of employees and service providers to comply with applicable laws, regulations and professional self-regulation codes.