guidelines

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guidelines for general purchase product lifecycle:

	initial forms and marketing plans
	product evaluation by the LCBO (approximately four weeks)
	approval process (approximately4 weeks)
	preliminary decision to purchase (up to 3 weeks)
	procurement (up to 16 weeks if imported)
	product receival and release (three to four weeks)
	marketing and sales support
	ongoing product monitoring

the AGCO sets requirements for Liquor advertising, promotion, sampling and giving of liquor and sets prohibitions on inducements. The law regarding these matters is contained in the Liquor Licence Act and regulations and all Suppliers and Agents must comply with these and all other applicable laws. The AGCO publishes Advertising Guidelines that may be obtained from its offices.

when advertising and/or promoting the sale of a Product, the Supplier/ Agent must comply with the provisions outlined in these advertising guidelines. Failure to do so may result in the LCBO discontinuing its purchase of a Product..

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