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suppliers
guidelines
procedures
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| This page contains answers to common questions
handled by our support staff, along with some tips and tricks that we have found
useful and presented here as questions. |
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The LCBO (Liquor Control Board of
Ontario) is everyone's favorite monopoly and the only game in town for
retail wines, spirits, beer, coolers sales. Sales up to 4.13 billion
dollars in 2008.
LCBO stores are stocked to the ceiling with major and lesser-known spirits
and fine wines from more than 60 countries. Most locations also sell
ciders and select beers. You'll always find well-stocked shelves of
fashionable products (ice wines, coolers, mixed cocktails). All stores
have refrigerated sections, and a selection of gift items.
The procedure to become a supplier
requires relevant information from the production facilities, history,
area, varietals, vintages, agaves and a detail list that involves
important information of the product.
The step to register the winery is
to assign your exclusive agent with LCBO in the province of Ontario. This
is done by filling up a format letter that we would kindly send to you.
This letter shall be returned to our corporative branch in Hamilton along
with brochures, labels and a company letterhead presentation.
click here...
NISS is a web-based implement that
agents use to view LCBO Product Needs letters and to submit new products
for evaluation. The system allows the LCBO's Product Management area to
log, track and support or reject the submissions. Agents are notified via
email of any modifications to their application, and whether or not their
product has been accepted or declined.
The Product Needs Call is a letter
sent out by the appropriate category manager requesting new product
submission. To participate we would need exact information regarding
product package data, scores, awards, accolades, prizes and a detail taste
description. Agents with suitable products may make a submission
according to the timetable outlined in the
Product Needs Letter. The LCBO decides which products to purchase
following a comprehensive competitive review of the submissions. During
our review, LCBO considers
the key elements of product quality, pricing, sales forecasts, product
packaging, payment terms and overall marketing support.
The Schedule of Product Requirements details:
Product Categories & Parameters
Pre-Submission Deadlines
Call Back Deadlines
Sample Deadlines
Tasting Dates
All these procedures take up to four weeks.
If accepted LCBO makes the logistics arrangements
and sends the purchase Order with the proposed payment by the supplier.
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